The M1 is a new chip set from Apple introduced in 2020 (the year that didn’t exist) that is being used in several updated and brand new computers. Well, we’re not at NCIS:LA or Blade Runner level yet, but the new M1 Mac chips from Apple are a leap ahead for users needing pure processing power, such as photographers and videographers. You may have seen on TV shows or movies someone, usually law enforcement or spies of some kind, viewing an image or video on a computer and saying to the voice controller something like, “Enhance” and seeing the computer do unbelievable things.Īs a photographer, I always think about processor speed, memory, and graphics interface and how much I could do with photos and video as an art with a computer for photographers like that.